Marketing Your Startup

Marketing Your Startup is a book that provides tools to launch an empire, helping entrepreneurs to excel in marketing. The book shares stories of successful entrepreneurs like Dollar Shave Club, Casper, and SoulCycle, who used strategies like viral videos, content marketing, creative branding, and old-fashioned subway ads to achieve success. It also provides firsthand insights from founders and helpful how-to guidelines for defining brand, market position, and customers, and launching the right mix of tactics through various channels such as social media, email, direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, and cause marketing. Inc. is better positioned to help entrepreneurs get up to speed quickly.