A Technique for Producing Ideas

A Technique for Producing Ideas, published in 1965, is a step-by-step guide for generating breakthrough creativity in advertising and any field. It has helped thousands of copywriters, poets, painters, scientists, and engineers overcome internal barriers and generate exciting ideas on demand. James Webb Young’s unique insights help readers find big, elusive ideas and lift the veil of mystery from the creative process. He believes that the key element in communications success is the production of relevant and dramatic ideas, and shows the road to that goal.