How to Get People to Do Stuff: Master the art and science of persuasion and motivation

This book explores the 7 drives that motivate people: the Desire For Mastery, the Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. Behavioral psychologist Dr. Susan Weinschenk explains the research behind each drive and offers specific strategies to use. To reduce regret, offer fewer choices, gradually increase rewards, avoid referencing money for independent actions, and ensure that important information is at the beginning or end of your work. When using feedback to increase the desire for mastery, keep it objective and avoid using praise. By focusing on these drives, you can create a more effective and rewarding work environment. By leveraging the power of psychology and brain science, you can create a more productive and successful work environment.