A History of Brands: Origins of Consumer Markets

Richard Shear’s A History of Brands is a comprehensive guide that explores the evolution of branding from simple logos and trademarks to complex systems of identity and meaning. The book covers the origins of branding, iconic brands, cultural impact, and technological shifts, examining how brands reflect and shape cultural values, consumer behavior, and global trends. It also explores how advancements in technology, such as mass production and digital marketing, have transformed the branding landscape.