Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Wharton professors Jagmohan Raju and Z. John Zhang explores how innovative pricing strategies can help companies create value and capture customers. The book provides illustrative examples from high tech to low tech, consumer markets to business markets, and the U.S. to abroad. It introduces various pricing mechanisms, including cost-plus, buyer-based, and competition-based pricing, and helps readers understand, choose, and use them to win. The book provides valuable insights into the use of pricing innovation in the business world.