Marketing Automation For Dummies

Marketing automation technology, a subset of CRM, has been proven to increase lead conversions, average deal sizes, and improve forecasting and customer segmentation. This book, written by Mathew Sweezey, provides an easy-to-understand introduction to marketing automation tools and technology, helping businesses evaluate their current processes, choose appropriate tools, and follow best practices. It covers working with the marketing lifecycle, evaluating assets, integrating marketing automation with CRM, nurturing leads, and using marketing automation to reach buyers via email and social media. This guide aims to help businesses stay competitive and stay ahead of the competition.